OUR SERVICES

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AD Design

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We specialize in the creation and ad serving of Standard Display and Mobile banners that abide by the IAB (The Interactive Advertising Bureau) ad unit guidelines.

These can be in interactive or static non-interactive formats and are displayed either on desktop or mobile web pages or within a user’s mobile application. These ad units can be used on the Google Display network or through a Demand Side Platform.

This will enable you to deliver a general yet engaging brand message to site visitors and direct them to your preferred online destination. 

 

Rich Media

 
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Engaging and interactive ads built using truly scalable cross-screen HTML5 technology. Cross-screen display units increase user engagement and brand recall, empowering the user with an ad which does not compromise the user experience and increases the time the users engage with your brand.

Our Rich Media is built using the most advanced HTML5 display advertising platform on the market.

 

 
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Web & App Design

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We’re here to help you set yourself apart from the clutter on the internet and keep your business top of mind with a modern responsive website.

From a single page site to a more complicated content management system we can assist with your requirements in building your dream website.

 

Digital Branding

We’re here to help you set yourself apart from the clutter on the internet and keep your business top of mind with a modern responsive website.

From a single page site to a more complicated content management system we can assist with your requirements in building your dream website.

 
 
CBR MARKETING - DIGITAL BRANDING
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Copy Writing

Copywriting persuades. Copywriters use language to engage your clients, touch their emotions, inform them, or simply encourage them to believe in you and trust you. 

 
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ADVERTISING COPY 

We write long copy, with lots of detail. We write short, snappy copy that condenses the message. We also write headlines and pay-off lines. It all depends on what you need.

The CBR Marketing copy team ensures that content creation is engaging, unique and captures your attention from the word go. While pin pointing your bands voice in the market.


BLOGGING 

A blog is the ideal way to create new content for your website and improve your Google rankings. It is also the starting point for content marketing. Regular updates with a variety of material that provides useful information or an insight into your business will help develop relationships with visitors to your site. We can develop a content strategy and supply you with regular blogs for your website. 

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It’s what helps you stand out in a market that’s always changing and of course, always competitive. 

CBR Marketing - Blogging
 

Raise Engagement Through Influencer Marketing 

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Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It’s what helps you stand out in a market that’s always changing and of course, always competitive. 

OUR INFLUENCER MODEL: 

We don’t believe in employing permanent influencers, as we have supple access to a vast network of influential people in the media industry. To meet our client's objectives, optimize reach, and run more effective campaigns – we curate our influencers, and allocate the most suitable candidates aligned with the brand. 

 
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Programmatic 

We partner with agencies and advertisers to conceptualise, plan and execute targeted, data-driven programmatic campaigns using the best global advertising technologies. No matter where your audience is, we can reach them. 

 


Social Media

At CBR Marketing Solutions we are highly specialised in social media advertising. We can target by demographics, interests, user behaviour, location and more. With these specific metrics we can execute your media buys in the most cost-effective way. 

 

 

Pay Per Click

 

Our Pay-per-click (PPC) marketing team offers a range of Search, Display, Video and Email marketing techniques for our clients. The team is qualified through Google and Bing and has vast experience of the inner workings of Search Engines and Ad Networks. Deliver your products or services to highly relevant audiences through targeted PPC campaigns in the following ways: 

  • GOOGLE DISPLAY NETWORK PAID SEARCH
  • MEDIA BUYING
  • YOUTUBE
  • GMAIL SPONSORED PROMOTIONS
  • SEO (SEARCH ENGINE OPTIMISATION) 
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Media Buying 

Media bookings are a type of advertising where you identify a website which is relevant to your audience and pay the website owner in order to display your ads on their website. This differs from the Google Display Network and Programmatic advertising in that media bookings deliver a fixed amount of impressions at an agreed cost. Display & Programmatic do not guarantee that your ads will be on your website of choice as you are competing with other advertisers for the space.

CBR has secured relationships with the various media owners in South Africa and can help you reach your audience at scale. 

YouTube

Target your audience over the world’s largest video platform through a variety of different ad units.

TrueView in-stream ads, also called ‘Pre-rolls’ play before a YouTube video and are skippable after 5 seconds. You only pay if a viewer watches the video.
TrueView in-display ads appear alongside related videos, in the search results, or on websites (on the GDN) that match your audience targets. You pay only when a viewer chooses to watch your video by clicking on the ad. 

 

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Gmail Sponsored Promotions

GSP ads show up in a Gmail user’s “Promotions” tab. These ads could drive considerable consumer action when well targeted to email users. Once the user clicks on the ad, it opens out like a normal email and shows a brand’s offer.

The mail can be highly aesthetic, including images, a logo and a button with an encouraging call-to-action. This type of ad unit can utilise the traditional GDN targeting settings and is recommended to bolster Search or Display Remarketing campaigns. 

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SEO

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CBR Marketing has over 7 years of solid SEO knowledge and experience. We have a dedicated team who track user behaviour and intent, monitoring propensity to convert. Our advanced skills in technical SEO means you won’t be left behind by competitors who adopt the latest industry developments. We work on a foundation that is based on insight and supported by concrete data, much of which is sourced directly from Google experts. Our SEO services include but are not limited to: 

  • Comprehensive site audits
  • SEO process planning
  • Custom SEO strategies
  • SEO project management
  • Stakeholder management
  • Incorporating innovate website technology
  • Combining creativity and technology to help you capture relevant traffic
  • Optimizing your UX and Mobile experience
  • Utilizing Google best practice methodologies for online marketing
  • Reporting on Organic performance and value attained
  • Utilizing various Analytical and Marketing intelligence tools to give your organisation the competitive advantage. 

SEO is one of the few digital marketing channels that evolves at a rapid rate. This constant change means the state of your website will have to consistently be a step ahead. Google facilities which include featured snippets, Structured Data Markup (SDM), Machine Learning (ML), and Accelerated Mobile Pages (AMP) to name a few are developments we’re always on top of. With CBR Marketing Solutions, you can be sure that your website will be future proofed, and treated as an online asset.

 

    

 
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