PAID Social Media Specialist
  • PAID Social Media Specialist  – must have a minimum of 3 years’ experience in a relevant role, working on multiple clients within different industries. The role will include expertise in :
  • Social media paid advertising
  • Daily campaign budget management
  • Creation and optimization of advertising
  • Paid Media Reporting

KEY OBJECTIVES OF ROLE WILL INCLUDE, BUT NOT LIMITED TO :

  1. Social Media Advertising

The Social Media Paid Specialist is required to have an in-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixel’s & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building. He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals. This applies to, but is not limited to the following Social Media advertising platforms:

  • Facebook Business Manager
  • LinkedIn Campaign Manager
  • Twitter Advertising Interface
  1. Research & Strategy

The Social Media Paid Specialist is also involved in the formulation of the paid media strategy for clients that make up part of their client allocation.


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