Every year there’s a barrage of articles on the next year’s trends. Everyone has an opinion, and everyone wants to be the first to publish. These articles greatly inform how we plan our new year in terms of content and business activities. Appreciate them. I would recommend reading them to the sound of what I personally consider the greatest song ever written, Phil Collins – In the air tonight. You will find yourself nodding your head in agreement or pulling your face as you silently mutter b*****t under your breath while you go through these articles.
Admittedly, they can be engaging and packed with “oh, yeah” moments. Most importantly though, you can’t ignore these articles because they always carry with them possible gold mines of good ideas. When it comes to social media trends, you really must pay attention as they can present challenges and opportunities that can greatly benefit your brand and bottom line. That’s right, the challenges too. Anyway, the team here has taken the time to put together a few social media trends to take advantage of in the year 2020 – Just for you.
Plug in your headsets, pull your coffee closer and let’s get through these trends. If you’re open to suggestions, why not give Phil a try?
- Fleeting Content
The growth of fleeting social media content continues in 2020 according to trends predicted for the year. Content such as stories for Instagram and Facebook will continue to see popularity. This form of content favours authenticity and are not designed or polished. That isn’t to say you can’t get creative with your stories!
In fact, for the sake of engagement, we would advise that you be as creative as possible. Companies will need to seriously consider how to execute this content with all of this in mind.
2. The death of likes
The other big trend, for Instagram especially, is the removal of likes. Instagram has been experimenting with the removal of likes for a little while now. Some accounts in Australia, Canada, Brazil, Ireland, Italy, Japan, and New Zealand have already been affected by this since July 2019. Towards the end of 2019, the United States also started to see this on some accounts.
Some influencers and celebrities have complained that this change will hurt them, while others say it won’t affect their businesses. Instagram promised to look at ways to help creators while experimenting with the removal of likes.
Ask yourself, what would you do if there were no likes on Instagram? Well, perhaps it’s time to start preparing for this reality.
3. The rise of eCommerce
Another trend that will highly benefit businesses is the rise in eCommerce on social media. The engaged brands and present brands will benefit greatly from this as organic reach may result in an increase in sales beyond paid media.
(If you have built a trusted and reliable brand online and you have an eCommerce store, this is where you smile and take a sip of your cucumber water.)
4. The continued rise of video
As was predicted for 2019, video content continues to rise in 2020. This means brands and individuals must either get very good at video creation or very creative with their video content.
It’s time to start developing content natively for Instagram TV, YouTube, Facebook and Instagram live as well as video stories for both Facebook and Instagram. It’s no longer enough anymore to share the same video content on all platforms and hope for the best.
TikTok … before you know it, the year will be over, so get to it.
5. Influencer Marketing Will Continue to Grow
Influencer marketing continues to grow and becomes even more effective. Because of this, it is imperative that brands and companies execute it right. Within influencer marketing, there has also been a rise of micro-influencers who have proven to be more effective than big follower influencers.
Like any marketing medium, Influencer marketing has its pros and cons. It needs to be implemented right and monitored correctly. Often brands hire influencers and hope that their big following will result in big results for the brand. It doesn’t always work like that unless you have done your research and chosen your influencers strategically.
Worth a mention, just because it’s exciting!
6. Augmented Reality Becomes Mainstream
AR technology is gradually getting better, and with an increased application for eCommerce, product discovery, special offers, and more, there’s no doubt that this will become a consideration for social media and digital media in 2020 and beyond.
OKAY, that’s it. Before we wrap this up, there is one more important point to make – Yes, these trends are predictions, challenges and opportunities, but they are nothing if you do not implement them perfectly and specifically to the brand you’re working on.
No doubt your coffee has gotten cold or your water warm as you were captivated by this brief article. We would like to now grant you time to be fully engaged in Phil’s genius and tap your feet with your head thrown back on your chair with your eyes closed. Or don’t, whatever.
Written by Tembinkosi Sikupela