Copy is a crucial element of almost all media and advertising, and in 2018 we seem to have less and less characters to work with – any minute now we’ll be writing in emojis! So, whether you’re writing a tweet or a blog post similar rules apply, one just gives you more space. With that said we all need a little help and no writer is perfect, so we can always improve, test out our three tips to improve your writing:
- Do not use weak or no-descriptive words like “nice” or “very” for example. Honestly, it’s just lazy and you’re better than that! In the words of Robin Williams character from The Dead Poet Society, “So, avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys – to woo women – and, in that endeavour, laziness will not do!” In our case we’re attempting to woo clients and consumers and laziness has no place in that endeavour either.
- You’re not at university anymore so stop including long, boring and pretty pointless introductory paragraphs! This is not a media studies academic essay so no more “in conclusion’, ‘furthermore’ or ‘in actual fact’. You’re simply wasting characters and ensuring that you lose your audience two sentences in!
- Always apply the KISS rule, keep it simple stupid! Don’t make it complicated, keep your sentences and your paragraphs short and sweet. The key is to make concise punchy statements, that get your audiences reading from start to finish. Do not drown them in an ocean or long, busy sentences.