Through our extensive market and brand research, and our innovative and strategic way of thinking, CBR’s strategists understand your brand. Our experts in Marketing and Advertising strategy ensure that your brand is marketed in the most relevant, creative and convincing way. We develop and initiate marketing strategies aligned to your business objectives, campaign strategies, and brand strategies.
We strive to constantly test ourselves; to think outside-the-box; to do things we have never done before; and to brainstorm ideas with our awesome colleagues.
CONTENT AND COPYWRITING
The words we use, and how we use them, can make or break the message we send to the world, and how we are received. CBR’s Copywriting department use their research and writing skills, combined with expertise in trends, SEO and brand awareness to write clear, concise, creative and brand sensitive copy for whatever our clients require…
ADVERTISING ON GOOGLE
The intelligence of Google Advertising is that it is tailored to individual users. Adverts are activated by certain keywords; they target relevant audiences through search histories and; can be narrowed down to only target specific demographics. CBR specialises in the following:
CBR’s team of Paid Advertising Specialists ensure that your adverts reach increased, yet relevant audiences. Search, Mobile, YouTube and Display advertising, through Google Adwords, banners and videos allow for brand exposure and awareness, across the Google network.
Media Buying includes page takeovers on popular websites, Masthead Advertising and banners and backdrops that find their way onto your screen, while you browse. This allows for increased brand exposure on, widely visited, online publications.
Programmatic Media Buying
Programmatic Media Buying is an escalated form of display advertising. It allows for meticulous and specific targeting on popular publications and websites. This means that you are only advertising to people who have portrayed similar interest in your service or offering. Programmatic Media Buying is automated and can be tailored to all devices.
ONLINE REPUTATION MANAGEMENT
A website or digital presence is a like a window into your organisation. Your online presence shows more than products and services. It shows ideologies, principles, social responsibilities and tones. Online Reputation Management promotes and maintains the type of message your company sends to the world, and helps to add a human touch to the window through which you are seen.