• PPC (Pay-Per-Click) means that you pay each time a user clicks on your advert
  • PPC adverts work like auctions. Bids are placed on keywords that relate to your business objectives. Each time someone searches for these keywords, your advert will be triggered. BUT, you only pay if someone clicks on the triggered ad.
  • Search ads target users using keywords and locations on any device, anywhere, and in the most cost-effective ways.
  • ROI (Return on Investment) is continuously measured, allowing us to immediately stop what is not working.
  • A lot of time is spent on GA (Google Analytics), trying to measure and understand user behavior, once they are on the website. This allows us to understand their interests and assess if your web pages are mobile-friendly.

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